Copywriting is the Secret Weapon For Advertisers Wanting to Double Response Rates and Multiply Profits But What is the Secret Weapon for Freelance Copywriters?
Good ad copy may improve any ad and increase response by 20%. Great ad copy may triple your response.
A well written advertisement may not be what you think. It is not your typical Madison Avenue junk that burns a hole in your pocket with little to no measurable response. Those ad writers suggest you spend more on the advertising or change the type of media you use to get a better response.
The truth is…
Write a better ad and it will perform better in ALL media.
Your ad should be targeted and written to that target. Most people know this but they do not narrowly define the target. When possible you should target your ad right down to the length of their toenails even if you sell cars.
Okay so that may be ridiculous but it is no more ridiculous than the lack of targeting you normally see.
The first thing most ad sales people want to put on your ad is a big picture of you and your building or logo…BIG MISTAKE.
Nobody cares about any of that. They want to know what you can do for them. If you expect them to even look at your ad, let alone read it and take interest, and maybe even take action…
…It better be interesting and provide the reader with some believable benefits. Heck even the copywriting itself should be beneficial to the reader.
I Collect Bad Ads as Well as Good Ads
In our monthly newsletter I sometimes share some of these ads because they are so full of mistakes or they are an example of a high performing ad that most business owners would balk at…because it is not the norm.
Enough of the bashing of good ads and bad ads bucko, you are now about to discover copywriter weaponry.