There is a multi-million dollar a year company with 14 restaurants in 7 different cities that just had a website built for over $7,000. The restaurant owner met with me to discuss some marketing because he knew I was into that, “online marketing stuff.”
The first question I asked was, “Now that you have this fancy flashy website, how are you going to get traffic to it?”
He responded even before words came out of his mouth with a somewhat confused look, then he said, “Traffic?”
This is a smart man with a multi-million dollar operation and an expensive, fancy website…but he doesn’t know what website traffic even means. Before we continue let me offer you a brief explanation of traffic if you don’t know either. If you’re chuckling because you do know…just hang on. I may have something for you.
Website traffic is the people that find their way to your website. Just like foot traffic walking up to your store and inside your store…except this is online. Potential customers find their way to your website through word of mouth, social media, PPC, SEO, and links primarily.
Don’t worry if you don’t understand the meaning of all of those terms or even how to do it. That’s not the point. The point is,
“If you don’t have a plan to get traffic, you don’t need a website.”
If you were the person laughing because someone else didn’t know what it was, I hope you are getting traffic to your site because if you’re not then it does not matter if you know what it means.
Unfortunately many business owners spend thousands having a website created but spend next to zero on getting traffic. That’s like building a beautiful store out in the middle of the desert and not having any roads to it.
According to Alexa.com as of today, Craigslist is the 6th most visited site in America. Have you seen it? As simple as it gets. Maybe for your industry your site needs to be a touch prettier but remember,