In the coffee shop…
Larry the Landscaper– “Yes it is. Do you need some work done?”
John– “Yes I do but don’t have time to talk right now. Why don’t you give me your card and I will look at your website after I get off work today.”
Larry the Landscaper– “Here is my card but we don’t have a website.”
John– “How do I know what services you offer and pricing, etc?”
Larry the guy without a website– “Uuuuhhhhh…how about I call you tomorrow at 10am?”
John– “I’ll be at work.”
Larry– “How about at 4pm?”
John– “I’ll be at my daughters dance recital. How about you come over my house at midnight when I have a spare 5 minutes and explain everything…or get a website.”
Your potential customers will look at your information on their time and not yours.
The example above is using the website as a source for someone to get information about your company AFTER they already met you. What about the thousands of people that go online every month looking for your service or a service like it.
Don’t think your business applies because people don’t search online for your type of service? Take a look at these examples.