With all the excitement and hoopla for using Twitter for marketing, there sure is a lot of confusion. So let’s clear it up and start with the story of Stephanie.
Stephanie called me to say thanks after watching a few of my free online training videos. She had nothing to sell and simply expressed her appreciation.
Stephanie went on to tell me how she has 3,000 Twitter followers and how much time she spends Tweeting each day. I asked her how much that increased her income and she replied, “nothing yet.”
This is pretty typical for Twitter follower-collectors.
I say Tweet like Jesus
The purpose of Twitter is to allow micro-blogging in small pieces(hence the word micro.) Use it for quick updates for people that want to hear what you have to say or for getting quick updates from people that you want to hear from.
Why would anyone want to hear what you have to say?
Back to Jesus…
- Did his disciples hang on his every word? Yes.
- Did people want to hear what he had to say? Yes.
- Did Jesus offer them value? Yes.
- Did he follow others just so they would follow him back? Probably not.
So many people that aggressively use Twitter for marketing will follow people and hope they do the customary thing…follow back. There are multiple software programs for doing it on autopilot.
So my question to you is, “Would Jesus follow Pontius Pilate just so he could get a follow back?”
Although he would probably have to use JC because someone already took his name, and he would have to keep his powerful speeches to 140 characters or less, Jesus would probably have a lot of followers without having to follow anyone himself. It would probably look something like:
- Follow people that you want to hear
- Give value and people will follow you because they want to hear you
- If you want to collect followers and not pay attention to 1 and 2, use automated software to save yourself time
*If all you do is follow people hoping they will follow you back…does anyone pay attention to anything? Where is the value in that?
There is a lot of value in using Twitter but I will save that for another article.