I was getting out of the elevator and entering a Casino in Las Vegas that I had never been to. As I walked through the Palazzo I heard, “Kenny?”
I turned my head to see an attractive young woman and I replied, “Yes, that’s me.”
She said, “I am Robert’s wife, Suzy.”
Suzy said it in a way that made me feel embarrassed because I couldn’t remember when we met. As I started to sweat she must have noticed and said, “We’ve never met in person but I saw your video when Robert was watching it.”
Robert was watching a video on one of my websites and his wife had peeked over his shoulder and said I was a friend of his.
I answered my office phone, “This is Kenny.”
The man on the other end enthusiastically said, “How ya doin’ Kenny! This is Charles. I’ve been meaning to call you and I am so glad I got you on the phone…” He continued for several minutes and the more he spoke the more I felt like I should know him well. He certainly knew me well. He almost seemed like an old friend or family member with how personal and open he spoke to me. Finally he said, “Kenny I just watched a few more of your videos and wanted to see if I could finally speak to you personally.”
Then I realized. We never spoke before and I didn’t know him…but he knew me. We had a great conversation and although I had something to sell, Charles was never defensive and HE initiated the phone call and extended conversation. Then he expressed how interested he was in working with me and buying my product.
Now that is Online Video Marketing at it’s best.
What is the point?
Both of these stories and many others I could share with you point to the importance of using video on your website. In the first story the young lady never would have recognized me without online video but more importantly our conversation would have been completely different. In the second story Charles called after he already made the decision to buy. He was just calling to see if I was the same person in the video and he wanted to meet me. Now that is a great sales call. Imagine your phone ringing every day with someone wanting to buy and treating you as if you are doing them a favor by making a great recommendation.
Important information for you about online video:
- According to eMarketer Daily, 147.5 Million people watch online video every month
- Online Video Marketing is the fastest growing media platform in history
- Over 100 Million videos are watched daily on youtube
- Youtube is the #2 search engine in the world after Google and before Yahoo
- Your video is four times more likely to be remembered than some other forms of marketing
- Video is personal and invokes trust
- Videos online are shared more between users than any other form of content
Start using video immediately but create it with the mindset of using it online. It is much different than television. If you want to be sure and get it right, call us. We can:
- Develop ideas
- Script it
- Create it
- Film your communication
- Give you or your team the training to do it yourself
Learn more about Online Video Advertising.