Business Blog Versus Website

Most businesses have a static website.

The information on the site is the same as it was 12 months ago.

Consumers today want fresh information.

A blog consists of a series of articles also called posts and if you are blogging regularly your potential customers will get the fresh information they crave.  Think of your blog as a newspaper.  Who would want to read about the news from 3 weeks ago?

Your current and potential customers also want to give you their opinion by making comments and a blog easily allows them to that.  At the end of each article viewers can make comments and you can reply back to them for some interaction.

Business Blogs Allow Interaction With Customers

This interaction gives them a voice and a sense of community especially when you combine your blog with your Social Media.

Another reason you should have a blog for your business…

Blogs can perform well in the search engines so potential customers find your business online.  Search engines such as Google like whatever the consumers likes and they like fresh content and media.

Take a look at the screenshot from the official Google blog.

You can see in the highlighted paragraph it states,

  Searchers want to find the latest relevant content…

It also states,

Content on the web is blossoming…with the advent of video, images, new, and real-time updates…

Blogs are also built to add media like video and pictures fairly simply.

To understand everything you need for your blog watch contact us for a free tip sheet.