Facebook Pay per click

If you missed my previous article Facebook Pay Per Click versus Google Pay Per Click you should read that first.

Pros – Google PPC:

More direct to sale
Get response on potential sales immediately

Cons – Google PPC

Usually more expensive
Short-term unless you keep spending
Someone has to be looking to buy right now or they are of no use to you
Capturing leads is harder
You reach 1 person

Pros – Facebook PPC:

Less expensive
Massive Reach
Specialized targeting
Better long-term
Learn more about your customer base

Cons – Facebook PPC:

May take longer for the first sale
Not many people(including marketing agencies) know how to do it yet so you are limited in your choices

My customers ask which do I prefer to manage for them- Facebook or Google PPC?

Answer – It varies based on your market. If you want to know my personal favorite…the one that leads to the most sales for you.

A big advantage of Facebook PPC over Google is when you are sending your viewers to a Facebook Fan Page. If that Facebook visitor that you just paid for does not buy right now, they may still “like” your page. The relationship begins and one of their 140 friends may see your page and they are ready to buy.

It is not over yet…

Then one of their friends sees that they “like” you and then another friend may take a look at your offer or page and so on and so on.

This can create a viral affect if you have something great to offer or something entertaining.

Google PPC Buyer Mentality — Buyer Mentality on Google Search

Both Facebook Pay Per Click and Google PPC are internet marketing solutions that work. The strategy that works for you depends upon your short-term and long-term goals.

If you are looking for a marketing agency that offers Facebook Pay Per Click Services it is important to know the difference between the two.

Both allow you to pay only when someone actually clicks on your ad. So, if the ad shows and nobody actually clicks on it, you don’t pay anything.

They both offer detailed targeting. However, the targeting is different.
Google PPC is search marketing. It is more direct-to-sale. Someone types in a key phrase such as “new car”. They may be looking to buy a new car now or in the future. This could be a great lead if they click on your ad and fill out a form or call you.

Search marketing pay-per-click allows you to advertise a product to someone that is already looking for that product. They are more likely to be a buyer now or in the future.

Facebook PPC is more interruptive driven. You are putting your ad in front of people that may or may not be looking to buy your product right now. You can target them based on a variety of factors such as:

Location
Gender
Age
Likes and interests

If you know your customer base well, you will run more effective marketing campaigns.

Most business owners understand targeting based on location, gender, and age, but are confused about the “likes and interests.” Here is an example.

If someone has become a fan of the corporate page of a franchise you own…this will be considered a “like or interest” of theirs. This is a person you should target if they fit the rest of your criteria.

Take some time to learn more about your customer and you will find a

variety of “likes and interests” that fit your market. This is the most time consuming part of Facebook Pay-Per-Click and it is also the most important.

Facebook Pay-Per-Click is better for building community and building a network of people that may purchase from you now or in the future…OR they may refer someone to you. You are also building relationships so when they are ready to buy, you get the first opportunity to sell to them.