Have You Heard This Story Yet?

by Kenny on February 3, 2010

Twin boys John and Jacob were separated at birth because their parents were unable to financially survive having children.  Something in both boys drove them to be great.  They both worked very hard and wanted to own their own business. 

Twenty-five years later the twins found each other and their stories had many similarities.  It was like one of those talk show stories (they had similar girl friends, played the same sports, liked the same food, etc.)   They both started similar businesses and they both were hugely successful but [click to continue…]

Facebook IPO – What Does This Mean For Your Business

February 2, 2012

The Facebook initial public offering to raise 5 billion dollars. Wow is the natural reaction.  Is it worth it?  Do you intend to be a Facebook shareholder? If you own a business you should immediately begin strategizing how this affects business, your business, your industry, and advertising. Facebook has revolutionized how people spread information and communicate.  [...]

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Kelly Clarkson Endorses Ron Paul?

January 18, 2012

Did Kelly Clarkson Endorse Ron Paul or did she just say she kinda likes Ron Paul? During the holidays it is not good to get into political discussions at my family gatherings.  One “side” is heavily favored but more than one “side” is represented.  It can get heated. You may have heard, “Don’t discuss politics [...]

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The Big Marketing Idea For 2012 is…

January 2, 2012

Everyone with an opinion wants to predict the big trends and ideas for 2012 so here is mine: Create a Youtube video series like Blendtec did with “Will it Blend” and get millions of dollars in free advertising. Get millions of dollars in free advertising, exposure, and get fans involved in the success of your [...]

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Will Google Places make Yellow Pages Obsolete?

December 12, 2011

Phone books have become a nuisance to many consumers as they pile up on the driveway or by the front door.  They fill the trash can (oops, I mean recycling bin), they waste paper, ink or toner, gas(from delivery), and time…yet some businesses continue to advertise. Local Marketing Online is now more important than ever [...]

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Does the Online Customer Have Higher Value

December 9, 2011

Is a customer that comes from online lead generation worth more to your business? In a previous article I mentioned the possibility that the customer that comes from online marketing may have higher value to your business. The customer that walks through the door, hears about you through a friend, or sees a print ad, [...]

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Can You Supercharge Online Reviews?

December 7, 2011

Prior to reading this article you should read about levels 1-7 for this to be effective for you. Online Reviews 1-7 Think about how difficult it is to get a happy customer to write a review.  An unhappy customer will rent a computer at Kinkos, create an online account, and search for a place or [...]

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Online Reviews are the New Black – How to Get Online Reviews

December 7, 2011

If a testimonial, a referral, and your best sales person could procreate they would have an online review. Reviews are that important. How you get those reviews can help you or destroy your online exposure. The frustration of trying to get your customers to go online and comment about your business has led some owners [...]

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Car Dealer Case Study – Sorta

October 21, 2011

Joey’s Autos treats car buyers like family, according to many of their customers. Their service at the point of sale and after the sale are top notch.  Everyone that works at Joey’s Autos is friendly, smiling, and willing to help find solutions for their customers’ needs.  If a “secret shopper” were to visit Joey’s and [...]

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When a Big Mouth Pays – Marketing Funnel

October 21, 2011

Marketing and sales consultants often reference the need for a marketing funnel yet they rarely talk about the size and shape of the funnel.  Size matters…and in this case, shape matters too. Going directly for the sale at the first point of contact with a potential customer is not as effective anymore.  Potential buyers are bombarded [...]

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Case Study L`Auberge in Sedona

July 7, 2011

Recently my wife and I celebrated our 10th wedding anniversary in Sedona, Arizona.  A friend of my wife recommended it and said it was a beautiful place to stay with great service.  She was right! However, this is not a review of L`Auberge in Sedona.  It is a case study…so we will analyze what they [...]

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