It’s a reality…
- Some marketing consultants willingly take your order off of their menu and sell you what you think you need.
- An advertising representative will be happy to sell you online ads without knowing if you have a compelling landing page, a call to action, good targeting, and a follow-up system.
- A mailing house and printer will sell you postcards and mail them without questioning your targeting, list segmentation, or your copywriting.
Imagine calling a doctor and ordering off of his/her menu.
Imagine a doctor prescribing the same pill or health regimen for any and all ailments without a diagnosis. That doctor would be accused of malpractice for putting the patient’s health at risk.
Well…the health of your business is at risk if you fail to discover the available opportunities and get the proper diagnosis prior to the start of any additional marketing campaigns or continuation of existing campaigns.
Introducing Discovery & Diagnosis
The purpose of Discovery & Diagnosis is to identify strategies, tools, or opportunities for you to capitalize on or adjust to make your marketing/advertising more effective and efficient.
Before you continue…
Discovery & Diagnosis is NOT for you if all of the following are true:
- You are completely certain you are using all possible media profitably with no room for improvement
- Your mind is completely closed to new opportunities to increase your profits using strategies “outside the norm”
- You or a team of decision makers are easily offended by changes to existing marketing, advertising, and communications
- You are looking for a one-time-push-button solution to ALL of your needs.
Diagnosis & Diagnosis is for savvy and realistic business owners that want the simple effective marketing and the double-your-profits-dynamic marketing to take over the market.
Here is what you get with Discovery & Diagnosis:
(1) 60 Minute Evaluation Consultation With CPP Founder, Kenny Atcheson
Get your most pressing questions answered as it relates to your marketing, advertising, communications, presence, positioning, conversion, or other needs. Improve the performance of your current marketing or discover a new opportunity to increase your profits. An audio copy of the evaluation and discussion will be sent to you after the call. You may mail marketing materials and documents that you feel will be helpful in defining the discussion prior to your consultation.
(2) Follow-up Consultation 7 Days From Original Consultation
Still not totally clear on something? Want to dig deeper or re-evaluate something already discussed…this is your time. This call is 10 – 30 minutes and it is not recorded.
(3) Additional Bonuses You Will Receive:
(A) Advertising/Marketing Methods and Strategies Guide – shipped to you
(B) The Simple Black & White Guide to More Profits – shipped to you
(C) Complimentary 60-Day subscription to CPP VIP Premier Newsletter – shipped to you
Your three bonuses are described below:
(A) Advertising/Marketing Methods and Strategies Guide – Shipped to you
This guide will reveal new media you may not be using or it may reveal new, more effective ways to use existing media. There are short descriptions, tips, and strategies for each:
- Local Online
- Youtube
- Direct Mail
- Pay-Per-Click
- Blog
- Synergistic Marketing
- Digital Newsletters
- Direct Mail Newsletters
- Tools and Resources
(B) The Simple Black & White Guide to More Profits – shipped to you
This guide reveals the multimedia approach to maximize your profits. You will discover how to watch for “the spin” various media outlets will put on the use of a specific media performance. Learn how to answer the question, “How much should I spend on an advertising campaign and which media should I use?”
This guide also includes a Glossary of Terms to give you a simple understanding of the jargon and insider’s language that marketers use so you can know what the heck is being said when you are considering investing in a new media.
(C) CPP VIP Premier Newsletter – shipped to you
While other businesses continue using the same used-up-copy-cat methods, you will discover fresh ideas and/or a fresh twist on current media. Learn more about creative methods to increase your profits by reviewing case studies, off-the-wall examples, trend setters, critiques, new media, and foundational principles. You will also be treated to the occasional interview with an expert in a field that may provide you with an entirely new strategy.
Your Discovery &Diagnosis is customized to fit your needs. To learn how Discovery & Diagnosis can transform your business go to the Contact Us page here and request a phone appointment. This is a request to order Discovery & Diagnosis, not an actual order so you will not be charged.