Both Facebook Pay Per Click and Google PPC are internet marketing solutions that work. The strategy that works for you depends upon your short-term and long-term goals.
If you are looking for a marketing agency that offers Facebook Pay Per Click Services it is important to know the difference between the two.
Both allow you to pay only when someone actually clicks on your ad. So, if the ad shows and nobody actually clicks on it, you don’t pay anything.
They both offer detailed targeting. However, the targeting is different.
Google PPC is search marketing. It is more direct-to-sale. Someone types in a key phrase such as “new car”. They may be looking to buy a new car now or in the future. This could be a great lead if they click on your ad and fill out a form or call you.
Search marketing pay-per-click allows you to advertise a product to someone that is already looking for that product. They are more likely to be a buyer now or in the future.
Facebook PPC is more interruptive driven. You are putting your ad in front of people that may or may not be looking to buy your product right now. You can target them based on a variety of factors such as:
- Location
- Gender
- Age
- Likes and interests
If you know your customer base well, you will run more effective marketing campaigns.
Most business owners understand targeting based on location, gender, and age, but are confused about the “likes and interests.” Here is an example.
If someone has become a fan of the corporate page of a franchise you own…this will be considered a “like or interest” of theirs. This is a person you should target if they fit the rest of your criteria.
Take some time to learn more about your customer and you will find a
variety of “likes and interests” that fit your market. This is the most time consuming part of Facebook Pay-Per-Click and it is also the most important.
Facebook Pay-Per-Click is better for building community and building a network of people that may purchase from you now or in the future…OR they may refer someone to you. You are also building relationships so when they are ready to buy, you get the first opportunity to sell to them.
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