If everyone else is moving forward and you are not, is that not the same as them standing still and you moving backwards?
Paralysis of Analysis is defined in Wikipedia as:
Over-analyzing (or over-thinking) a situation, so that a decision or action is never taken, in effect paralyzing the outcome…A person might be seeking the optimal or “perfect” solution upfront, and fear making any decision which could lead to erroneous results, when on the way to a better solution.
I often hear these excuses from business owners paralyzed when it comes to Social Media and Online Marketing.
- I don’t know what to do.
- I don’t have the time.
- I don’t want to make a mistake.
So your answer is to do nothing?
A deer in the headlights freezes…and then it gets run over.
Take action and things start to happen. The path will become more clear as long as your moving forward. You also pickup ideas and learn things along the way. As you move forward, even if you make a mistake, you are still better off than standing still.
- Create a Facebook page
- Start a YouTube channel
- Open a Twitter account
You don’t have to go through them all immediately. You don’t have to write 100 tweets or Facebook updates or get 10 videos ready. Just open an account and start a profile.
When you take action you may find the vault inside of your head open up and it is full of creative ideas.
Pretend you are a customer looking for a solution that your company offers. What would you do? What would you hope to find? What do you actually find when you go to Google, Facebook, Twitter, and Youtube?
Which of your competitors seems to be doing it right?
Hire a consulting company to do research for you. Let them come to you with a detailed explanation of networks you should focus on. Research is the biggest and first step to determine the path you should take.
Warning—> If you jump in without doing any research at all, you may not make a mistake that costs you millions…but you may have to start over. As an example, one of my clients created a personal profile on Facebook and used it as a business page. That is against the rules of Facebook and it can get you kicked off. Do some research or hire someone then…TAKE ACTION.