Social media is the Great Equalizer

In a prevous article, I talked about how your actions outside of your business can affect your social media like the GoDaddy CEO killing the elephant.

This article addresses your service and products.  Your actions at your place of business will be talked about in Social Media whether you have a Facebook Fan Page or not.  In fact, we offer Social Media Management Services and I am here to tell you, your service offline will drive your Social Media.

We can build you a fancy Facebook Fan Page and help you determine what type of content to put on the page regularly, but your customers conversation about you is the most important of all.  Using Social Media to market your business is great and you also need to respond to those occasional customer complaints.

They are already talking about you…the question is…are you entering the conversation?

You have probably heard that one unhappy customer will tell 10 people about your company and 10 happy customers may tell one person.  That used to be true.  Now it is more like- one unhappy customer tells thousands.

Look what this customer did when an airline broke his guitar.

 

Over 10 million views of this video and if you count the number of blog posts, Facebook updates, etc.  This was one unhappy customer.

Be honest, have you ever wanted to voice your opinion to the world about an unpleasant experience with a business you visited? Let us know below.