Creative Profit Pros | Marketing Agency | Las Vegas

Boost Profits Not Just Sales

Want to Use Video Marketing But You Are Not a Keynote Speaker

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Great news!  To use video marketing effectively you do not have to be a:

Keynote Speaker

If you don’t like speaking in front of the camera this article should help.

First- You are not as bad as you think.  The people watching are just regular people like you.  You are used to seeing actors, speakers, and spokespeople with their radio voices and energy.

Guess what?  That is not necessary for effective video marketing.

Video is engaging and you need to have videos on your website and as part of your Social Media.  It humanizes you and makes you a real person, and not just some faceless corporate entity.

It shows your personality, your smile, and it shows that you have the same challenges in life that so many others have.  Your customers can relate.

Here are some tips if you have difficulty speaking in front of the camera.

Relax.  It is just a camera.  You are not on stage in front of a live studio audience.

Start recording.  They get easier and easier.

Have someone you know stand behind the camera and talk to them. Forget the camera. They just happens to be something between you and the person you are talking to.

Actually speak to a person on the other side of the camera.  Your natural communication abilities will show and that is good for the viewer.  Your facial expressions and body language will be “normal” rather than staged.

Make sure your lighting is good. Natural light is best. You want the light coming from behind the camera not from behind you at the camera.

Do not stand in front of glass or pictures because the light reflects back into the camera.

No striped shirts.  Cameras can get quirky.  This is too techy to explain…just do not do it.

As important as the visual is, the audio is just as important.  People will actually watch a video that is a little bit blurry but if it sounds bad, they will not listen to it.

Length of video?  Say something valuable and stop talking.  If you want a specific number…3 minutes or less is good.  If you have 9 minutes of good video to say what you need to say…great.  Break it up into 3 separate 3 minute videos.  This will allow you to get more views and backlinks.

Not sure what to say?  Commonly asked questions by your customers make for good content.

Still need more content?  Give us a call.  We can help you develop compelling content to drive more sales.

Last but certainly not the least…you need equipment.  There is a ton to choose from.  We have a special report that goes strictly to our clients and it makes it easy for you.  Call us and tell us why you should get the report for free and we may send it to you.

Contact us and we’ll give you a video equipment and tips report – FREE.

First Social Media Step is Offline

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Social media is the Great Equalizer

In a prevous article, I talked about how your actions outside of your business can affect your social media like the GoDaddy CEO killing the elephant.

This article addresses your service and products.  Your actions at your place of business will be talked about in Social Media whether you have a Facebook Fan Page or not.  In fact, we offer Social Media Management Services and I am here to tell you, your service offline will drive your Social Media.

We can build you a fancy Facebook Fan Page and help you determine what type of content to put on the page regularly, but your customers conversation about you is the most important of all.  Using Social Media to market your business is great and you also need to respond to those occasional customer complaints.

They are already talking about you…the question is…are you entering the conversation?

You have probably heard that one unhappy customer will tell 10 people about your company and 10 happy customers may tell one person.  That used to be true.  Now it is more like- one unhappy customer tells thousands.

Look what this customer did when an airline broke his guitar.

 

Over 10 million views of this video and if you count the number of blog posts, Facebook updates, etc.  This was one unhappy customer.

Be honest, have you ever wanted to voice your opinion to the world about an unpleasant experience with a business you visited? Let us know below.

Your Social Media Plan Should Not Include Shooting Elephant

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Your Social Media Plan should not include shooting an elephant like the Godaddy CEO.

When developing your Social Media Marketing Plan you have to take into consideration your actions outside of business.  Social Media has made businesses human.  Humans and their actions can help or hurt business because their actions may be amplified through Social Media.  If you do something upsetting to a large number of people (even if it has nothing to do with your business) it may cost you.

Consider the GoDaddy CEO who recently shot an elephant.  Elephants are animals that human beings love.  As far as wild animals go, elephants rank near the top.  Children ride elephants at the zoo.  Then there is Dumbo, the flying elephant animation.  You see elephants helping people in third world countries by moving trees and brush.  

The CEO of GoDaddy shot and killed an elephant. He’s been defending himself ever since.  People are attacking Bob Parsons and it is spreading through social media faster than you can say, “racy, sexy television ads that have nothing to do with domain names.”

The bigger you are, the bigger your company, and the more important you are to your company, the more your actions can hurt you even when it has nothing to do with business.

The GoDaddy CEO claims that he was helping save human lives.  People are starving in Africa where the elephant was shot and killed.  Mr. Parson claims the elephant was trampling the crops and people would starve.

One interviewer suggested the CEO killed the elephant for sport and after the Social backlash he is trying to defend himself by saying it was to save human lives.  The interviewer asked Bob Parsons if there were any other pictures of him and his gun sitting next to another big game Dead animal. 

Maybe he did save some crops by killing this elephant but the way in which Mr. Parsons has handled it…is not good.   People on Facebook, blogs, and Youtube are saying, “Ban Godaddy and take your service elsewhere.”

Believe or don’t believe the Godaddy CEO…but know this.  You are a human now and not just a business.   The actions you take as a human can affect your business.

One of the companies that I work with is a competitor of GoDaddy and they  said that their business has increased and some of their new customers came over from Godaddy because they were upset with Bob Parson’s actions.

In more than one interview I saw with Bob Parsons, he was sarcastic and did not help his cause.  The interviewer was fair in asking the questions that the GoDaddy CEO answered defensively and agressively.

The probable truth about the CEO shooting an elephant

  • It may have saved human lives.
  • Bob Parsons did it for sport and that is why he plays rock music and posts pictures straddling his big game trophy kill. 
  • The people of Zimbabwe think Bob Parsons is a hero…but they don’t buy any domain names.

If the GoDaddy CEO handled the interviews with less sarcasm and he demonstrated understanding of why people are upset, he may have built his fan and customer base even bigger. 

As part of managment and leadership training your company should consider media training and Social Media training.

Let us know how you think Bob Parson handled this situation below.

Facebook Pay Per Click and Google Pros and Cons

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If you missed my previous article Facebook Pay Per Click versus Google Pay Per Click you should read that first.

Pros – Google PPC:

  • More direct to sale
  • Get response on potential sales immediately

Cons – Google PPC

  • Usually more expensive
  • Short-term unless you keep spending
  • Someone has to be looking to buy right now or they are of no use to you
  • Capturing leads is harder
  • You reach 1 person

Pros – Facebook PPC:

  • Less expensive
  • Massive Reach
  • Specialized targeting
  • Better long-term
  • Learn more about your customer base

Cons – Facebook PPC:

  • May take longer for the first sale
  • Not many people(including marketing agencies) know how to do it yet so you are limited in your choices

My customers ask which do I prefer to manage for them- Facebook or Google PPC?

Answer – It varies based on your market.  If you want to know my personal favorite…the one that leads to the most sales for you.

A big advantage of Facebook PPC over Google is when you are sending your viewers to a Facebook Fan Page.  If that Facebook visitor that you just paid for does not buy right now, they may still “like” your page.  The relationship begins and one of their 140 friends may see your page and they are ready to buy.

It is not over yet…

Then one of their friends sees that they “like” you and then another friend may take a look at your offer or page and so on and so on.

This can create a viral affect if you have something great to offer or something entertaining.

Facebook Pay Per Click Versus Google PPC

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Google PPC Buyer Mentality
Buyer Mentality on Google Search

Both Facebook Pay Per Click and Google PPC are internet marketing solutions that work.  The strategy that works for you depends upon your short-term and long-term goals.

If you are looking for a marketing agency that offers Facebook Pay Per Click Services it is important to know the difference between the two.

Both allow you to pay only when someone actually clicks on your ad.  So, if the ad shows and nobody actually clicks on it, you don’t pay anything. 

They both offer detailed targeting.  However, the targeting is different.
Google PPC  is search marketing.  It is more direct-to-sale.  Someone types in a key phrase such as “new car”.  They may be looking to buy a new car now or in the future.  This could be a great lead if they click on your ad and fill out a form or call you.

Search marketing pay-per-click allows you to advertise  a product to someone that is already looking for that product.  They are more likely to be a buyer now or in the future.

Facebook PPC is more interruptive driven.  You are putting your ad in front of people that may or may not be looking to buy your product right now. You can target them based on a variety of factors such as:

  • Location
  • Gender
  • Age
  • Likes and interests

If you know your customer base well, you will run more effective marketing campaigns.

Most business owners understand targeting based on location, gender, and age, but are confused about the “likes and interests.”  Here is an example.

If someone has become a fan of the corporate page of a franchise you own…this will be considered a “like or interest” of theirs.  This is a person you should target if they fit the rest of your criteria. 

Take some time to learn more about your customer and you will find a

 variety of “likes and interests” that fit your market.  This is the most time consuming part of Facebook Pay-Per-Click and it is also the most important.

Facebook Pay-Per-Click is better for building community and building a network of people that may purchase from you now or in the future…OR they may refer someone to you.  You are also building relationships so when they are ready to buy, you get the first opportunity to sell to them.