In a previous article, I talked about Social Media overwhelm. Business owners often suffer from this and all of their Social Media gets diluted because they are unable to keep up with all the accounts or they do nothing at all.
Both situations you will often hear the business owner say,
“I don’t have time for Social Media.”
It is true it takes more of a time committment than running a television ad, a yellow pages ad, or a newspaper ad. However, it works and that is just the way it is.
Would you ever say,
“I don’t have time for customer service”
When it needs done and it is crucial to success you find a way to get it done.
One possible solution is to hire someone to do all of your Social Media for you.
Another option is to participate in your Social Media. If this is the option you choose here are some hints to find the time.
Social Media Content Creation Hint #1
Take an entire day and:
- Write down rants and stories
- Take pictures of happy customers, products, employees
- Record short video clips-tips that could be valuable to your customers
You do not have to create content for your Social Media every day. Even if you add content via updates and tweets every day, you do not have to actually create the content each day. If you follow the bullet points above that may give you 20 Facebook updates, 60 tweets, and 5 videos.
That can last for 45 days.
Social Media Content Creation Hint #2
Uploading an update, tweet, or video only takes 60 seconds or so…it is the content creation that takes the time.
For ongoing content creation you may be pressed for time. Buy yourself a digital audio recorder and keep it on you at all times. Treat it like your wallet or purse. Anytime you have a random thought or idea, record it. Most people talk ten times faster than they type.
Plus, you can record an entire Facebook update at one stoplight.
Once you have collected a few audios, get them transcribed. Using this method alone will give you enough content for Twitter and Facebook.
Social Media Content Creation Hint #3
Using methods above and adding video content will have your competitors thinking you have found an 8th day of the week.
The recording of the video itself will take the most time but much like painting, the preparation and cleanup can take longer.
Record videos all in one day. Fix yourself up however you need to and record them all in a row. Keep a change of clothes handy so it appears that you recorded the videos on different days. Stand or sit in a few different positions at different locations so it changes up the background.
Hire someone else to do the minor editing then upload the videos one at a time.
Social Media Content Creation Hint #4
Repurpose your content.
After you have recorded a video, have it transcribed and turn it into 1 blog post, or a 3 part Facebook update, or 12 Tweets.
Please comment below and tell us which of these Social Media strategies are you already using? What are you going to use?