Online Video Marketing is great for creating awareness and for developing trust with the visitor that is hearing about your business for the first time.
When a potential customer can see your face, your smile, hear your voice, feel your passion or excitement for what you do…you add points to the “Trust Factor” which increases the chances of making a sale.
In addition to the trust factor, Online Video is powerful because video:
- Is engaging
- Is personal
- Is persuasive
- Is shared online, more than anything else
- Can turn your current customers into referral marketers for you
First – Produce a Video
- Tell your story
- Collect a few video testimonials from your best customers
- Record the production process of your product or a how-to video if you have a service.
This does not have to be a major production. This is tough for some business owners to accept because they think television with music, directors, producers, and actors. Well this is not television, it’s Online Video Advertising.
Second – Distribute the Video
Add your videos to your website then distribute them to places like Youtube, Yahoo Video, Vimeo, Viddler, and many more. These off-page videos can drive hundreds or even thousands of potential customers back to your website.
For most businesses, Video will do more to help your business than anything else when it comes to converting visitors to leads and leads to customers.
Learn about the 3 types of web video productions right here Why Online Video?