Marketing and sales consultants often reference the need for a marketing funnel yet they rarely talk about the size and shape of the funnel.
Size matters…and in this case, shape matters too.
Going directly for the sale at the first point of contact with a potential customer is not as effective anymore. Potential buyers are bombarded with thousands of advertisements and sales pitches daily. They have a list of your competitors at their fingertips so you better have more than a pitch.
Although the marketing funnel has existed for some time, it’s importance continues to grow. Consumers want to research products and services before spending any of their hard earned money.
Other articles and videos can be found right here on this site about the do’s and dont’s AFTER someone has entered your funnel. This article is focused on getting prospects into the funnel.
Remember the line in Jaws?
“I think we are going to need a bigger boat.”
Well my entrepreneur friend, “You need a bigger funnel.”
A great follow-up system/funnel is great but only if the opening is big enough to collect a ton of leads. Ever pour olive oil into one of those fancier decorative bottles to put on display? Get a funnel with a bigger opening and its smooth…if not, you will be washing olive oil off your hand, your feet, the counter, the dog…
Quick Hint–> All parts of the funnel need to be working or many of those leads will go to waste. Test your system once in a while.